As you know ’emotions’ sell…
We’re constantly finding it interesting the techniques used to move material goods. Some of course are diabolical (and even fear based), while others provide a more positive sentiment.
Friends of mine recently became part of a Lincoln commercial (for the 2019 holiday season) to introduce their vehicle and well, you’ll see…
(LOL – I even assisted them year ago with the house sat of the/ir dog used in this bit.)
It’s interesting tracking their response from friends and associates with most all having no idea that Lincoln is selling it’s vehicle… masterful script writing and production delivery.
If you sell a product or service it’s worth noting that emotions (beyond features and benefits) in your brand copy that hit the heart strings of the viewer will reap greater results.
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