Page (time to first byte) speed and Your Search Engine Placements…
FYI… the page load speed for SEO purposes is an overblown Myth! – Noted by some of the best SEO experts whom test all the time… Get ready for this… “Page load times does ‘not’ affect your organic SERPs listings!” And after testing it for myself it hasn’t effected my clients SERP positioning whatsoever.
So, what’s all the hype about website page loading slow and messing with my search results?… (albeit many WordPress themes need to continue their work on minifying java/css load scripts) Yet the truth is, you must be aware of your TTFB = ‘Time To First Byte’… not necs. your page load time thereafter. Now, of course you don’t want your webpages to load slow, but…
This may come as a shock’ yet, dig this… at of the time of this posting, your primary interest is to get a fast response ‘ping’ (TTFB) from the point (time) that someones looks for your site and the time your server takes to initially respond back (its ‘first byte’).
You’ll want a TTFB speed of about 200 milliseconds or 1000/ of 1 second. In any case get your TTFB down to under a second and you won’t have to worry about page load speeds to secure your organic relevancy listings.
Of course, you’ll want to reduce your page bulk-ware (eg., proper image size compression, caching, et. al.)… but you can generally breath a little easier now.
Test your TTFB here:
Also use the Google’s Speed Page Insights tool…
Although Page Speed Insights is a Google product, it happens to be the least informative tool IMO…
So, further use these (next) two services to determine a more in depth page load criteria… as these will give you a better waterfall (criterion) for assessing latency issues.
Find pertinent citation for assistance for speeding up your TTFB here:
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