Rank your website in the major search engines
Along with our good associate, Paul Leary, at Are You On Page One, we’ve identified and further outlined some specific details for you to consider as your initial construct and/or updates to your existing web pages for powerful search engine optimization (SEO).
Paul’s reference page from which we curated is here:
Are You On Page One -17 top search engine ranking factors
With hundreds of factors for ranking high in organic Google search, let’s highlight the top 17 leading indicators which are most likely used to rank your website in the major search engines such as Google and BING. Focusing on these will insure that you have a leg-up on your competition.
Consider these essential check items as you go through your website pages.
Content Strategy is best when guided by a through Keyword research campaign
Always start with building your keyword list.
Think up as many keywords that you believe your customers are using to find you and your website.
It’s suggested that you use a couple of keyword research tools to determine your best keyword phrases to include in your search engine optimization strategy.
e.g., Tools include:
Google Keyword Planner
Primary Keyword in Domain Name
When the primary keyword is included in your domain name, the probability of getting placement in the search engines such as Google is substantially enhanced. Having keywords in the domain name helps search engine crawlers locate the pertinent pages that a potential customer may be searching for. In the past this technique worked very well, fast forward to today and it works much less but still a factor. One being the bold keywords that will appear in the domain name when that keyword is searched for by a potential customer.
Targeted Keyword in the Title Tag
The title forms a principle element of any piece of written content, and it is equally valuable when it comes to search engine optimization. The fundamental feature that Google regards as the signal for search engine result pages is the title tag. Your primary keywords should therefore be used accurately in your title for it to appear perfect and appropriate in the eyes of Google and search engine result pages.
Age of the Domain Name
When it comes to search engine optimization, there is one thing that most believe, that the age of a Domain Name helps in your ranking. Yes and No, I believe that an website can be old and never rank because of poorly executing important factors but it the same light totally dominate when most factors are met.
Pro Tip: The longer you register your domain the better benefit that Google will see, they will see it as a serious business and not a turn and burn type of website.
Optimizing Meta Tags is a Common and Basic SEO Activity
Other Meta tags include:
Keywords in H1, H2, H3 & H4 Tags
Besides the fact that content and domain name identity are paramount, their importance cannot do without H tags. Including keywords in the H1 thru H4 tags will help the authenticity to the content and the domain name and help boost the chances of better ratings.
Note: We’ve determined through independent research that header tags H1 – H4 tags are the most important for SEO development. The balance of the header tags, eg., H5 & H6 tend to not be so important.
Internal Linking Within Your Website
In simpler terms it means to link from a page/post to other pages/posts on your website.
Length of the Content
The greater the word count of a written website article you have, the greater the chances of getting high rankings for the website in the SERPs (search engine results page). An article that is 2000 words long is 5x better that an article that is 500 words long. This means that a 2000 words long article has a 20% greater probability to rank highly on Google than a 500 word article.
Keyword Density in Content
Keyword density refers to the concentration of keywords in an article. Typically, the maximum recommended density should be 3%, but in case the keywords are used accurately in an article and maintained I believe a maximum of 2% is enough. The possibilities for getting favorable rankings in the SERPs are even further enhanced. Try to ensure that you always check the density of keywords in your article to avoid keyword stuffing, which is a Black Hat SEO technique that does not conform to Google’s guidelines.
Back a few years ago webmasters would stuff their pages with keywords (over optimize) and get really good rankings but today going overboard can hurt your rankings.
LSI Keywords in Content
Google uses a system known as LSI (Latent Semantic Indexing), this is how they figure out what a page is about and also what to show a searcher on a search engine. Think of it as a learning mechanism, if you are searching for Computer repair an LSI would be like, LCD Screen Replacement, PC Repair, Laptop Repair, Hard Drive Repair, Google is smart enough to figure out that what your page is about by using these type of phrases related to your main keyword.
With the onset of the “dynamic era”, you need to update content on your website whenever something new in your field of happens. Try to create a habit of frequently updating the content on your site. Google crawls all websites for the freshness of content which plays an important ranking factor scoring each page according to the type of search query. While a Blog may need fresh content a product may not.
External Linking is the process of building links to High Quality Websites
External linking building is very similar to internal linking. Use the keywords from Tip1 and implement them into the rich anchor text. Make sure they make sense with the content and that they are relevant links.
Keep a moderate linking count within your pages. The difference with internal linking and external linking is internal is within your own website and external is linking to another source out on the internet.
Photos & Videos (Multimedia)
Multimedia such as images, videos and Podcasts can help in the content quality signal used by Google. Back in the days, websites used to be ranked on Google exclusively on the basis of written content. However, that has now changed and you need to include other types of content like videos and photos in your website in order to gain a constant position in Google and other search engines. However, be careful not to include too many photos and videos by striking the right balance between written content and media.
Pro Tip: YouTube videos are given special treatment in the SERPs I’m thinking because Google owns it (wink,. wink,..).
Image Optimization is Another Common SEO Technique
Image filename and Alt Text are very similar to Meta Tags, you should customize the text by including your keywords into the filename and use the Alt Text with a different set of keywords to describe what the photo is about.
Before you upload your images be sure to use keywords in the filename that bests describes it.
Website Page Load Time
If a website is slow to respond (page loading speed article here), then don’t expect it to rank highly on Google. Additionally, Both Google and Bing use page-load-speed as a ranking factor. Search engine crawlers can approximate your site speed fairly accurately based on a page’s file size and code.
Your website must have the ability to support mobile devices like smartphones and tablets. Enhancing the speed of your website and optimizing the site for mobile devices helps to improve rankings on search engines like Google and ensures that your site can be accessed from multiple devices. More than half of searches on the search engines are from mobile devices. If you are not mobile optimized then you may miss out on all the searches performed on such devices. That alone can be big loss in $$$ for your company.
You can test the speed of your site HERE.
Google My Business Google Search Console / Google Analytics / Google + Increase Your Search Engine Visibility
Since the online world is ruled by Google, using their social media channels in conjunction with your website is a must.
Simply go to Google My Business Fill out the short form to claim your business. Once done they will send you a card in the mail with your pin #, use that pin to verify your page. Now you can start uploading all your info about your business.
Use the categories and also upload at least 5 photo’s preferably of you and your business, and if you can GEO tag them. Always put a link back to your website.
Once all info is uploaded you now can start posting to it like any other social media channel. There is a lot of buzz about this being a ghost town but trust me it has a lot of SEO value for your website.
Nowadays, Domain Authority (DA) is extremely important when it comes to SEO top ranking factors. Long gone are the days when you would depend on page ranking alone. You should create one-way links with other websites that have a higher domain authority than yours. Ideally, you should try to ensure that your DA rank is above 40 to 50. Simply put an authoritative domain will outrank a domain with lower authority.
Another important factor for top rankings on Google is the website’s sitemap. A search engine’s crawler often browses through the entire sitemap of a web site to find greater applicable pages for indexing in its databases. The presence of a sitemap helps indexing your pages thoroughly in turn improving visibility.
XML Sitemap are Used to help search bots Crawl your Website with Ease
Google Search Console is where you can submit your XML sitemap to help Google crawl your site faster. And many SEO plugins and dedicated plugins can handle this project.
Penguin Safe and Relevant Back-links
One of the most commonly used algorithms by Google for catching spammed back-links is Penguin. You need to be cautious especially when creating backlinks from websites considered by Google as being spam. Ensure that you always create penguin safe and secure backlinks that are relevant.
Avoid Duplicate Content
You must try to completely avoid duplicating content from other websites. Every web page should be specific and contain unique and relevant content. You should also try to make the content at least 500 words of unique content, Google will reward you for it. Also thin content will also not get you results from Google or your readers.
Nowadays, social media is a powerful tool for search engine optimization, and linking your SEO efforts with social media can result in decent results in terms of boosting your site’s rankings with social media.
With the increasing popularity of social media, you can use social media to send a strong signals to Google to help with boosting your rankings in a surprisingly short time. Try linking your site’s content with social shares and likes to social media to pull people back to your website which in turn will help improve rankings in the search engines.
Structured Data – Schema Code
The purpose of Schema has many differences in opinion from top SEO experts of what it actually does.
Well here is my explanation; Search engines and other platforms that use this encoded data, use this to boost their users search experience. Webmasters usually create what is called ?mark-up” which helps search engines highlighting key points within the data.
Secure Sockets Layer (SSL) – https secured green padlock
Google is leading the fight to get all websites to add security. As of 2018 Google Chrome now display a ‘Not Secure Warning’ image on search engine browser for websites that are not https compliant. If your website says Not secure, you will lose customers to your competition.
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