by YoMe | Brick and Mortar and Online, Copywriting, Product Launch, Webpage Design
As you know ’emotions’ sell… We’re constantly finding it interesting the techniques used to move material goods. Some of course are diabolical (and even fear based), while others provide a more positive sentiment. Friends of mine recently... 
by YoMe | Copywriting, Customer Relationship Management
Powerful Copywriting InsightsThe Halbert Copywriting Method Part III Recently I had the great opportunity to assist my favorite copywriting buddy, Bond Halbert, with some edits for his book. I’ve had the pleasure of knowing Bond for many years and I also have... 
by YoMe | Copywriting, Customer Relationship Management, Social Media and Local Reach, Webpage Design
How Joe Ades’ Approach will Increase Awareness and Sales via Your Website… “Exposed: How An Old Man With A Funny Accent Made A Million Dollars Selling Potato Peelers On A NYC Sidewalk” (via source:... 
by YoMe | Copywriting, Customer Relationship Management
You’ll notice the buzz words ‘Sales Funnels’ are running a frenzy in the digital marketing realm these days. It seems to be all the rave. But, we’re reminded of the first funnel that was developed over a century ago… In direct marketing copywriting circles...