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Branding and Emotions…

Branding and Emotions…

by YoMe | Brick and Mortar and Online, Copywriting, Product Launch, Webpage Design

As you know ’emotions’ sell… We’re constantly finding it interesting the techniques used to move material goods. Some of course are diabolical (and even fear based), while others provide a more positive sentiment. Friends of mine recently...
Copywriting with Bond Halbert

Copywriting with Bond Halbert

by YoMe | Copywriting, Customer Relationship Management

 Powerful Copywriting InsightsThe Halbert Copywriting Method Part III Recently I had the great opportunity to assist my favorite copywriting buddy, Bond Halbert, with some edits for his book. I’ve had the pleasure of knowing Bond for many years and I also have...
How A Potato Peeler Salesman Lived In Manhattan…

How A Potato Peeler Salesman Lived In Manhattan…

by YoMe | Copywriting, Customer Relationship Management, Social Media and Local Reach, Webpage Design

How Joe Ades’ Approach will Increase Awareness and Sales via Your Website… “Exposed: How An Old Man With A Funny Accent Made A Million Dollars Selling Potato Peelers On A NYC Sidewalk” (via source:...
AIDA = Attention, Interest, Desire and Action

AIDA = Attention, Interest, Desire and Action

by YoMe | Copywriting, Customer Relationship Management

You’ll notice the buzz words ‘Sales Funnels’ are running a frenzy in the digital marketing realm these days. It seems to be all the rave. But, we’re reminded of the first funnel that was developed over a century ago… In direct marketing copywriting circles...

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