Online Communication Strategies…

Every smart creator of a business knows that the expansion in any business is not in the first sale alone … The real profits come from selling to that same client over and over again, during the life of their relationship with you.

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     Your Customer Counts …

Are you going back to your happy buyers (or potential customers)
again and again, building solid relationships along the way?

Don’t let that “relationship” word fool you … this isn’t just a bunch of warm, fuzzy, feel good stuff. Yet building a relationship online with the interested world involves having your existing and future buyers be compelled to enjoy what you do, as a creator of your service and/or product(s).

Focus on communicating with your customers consistently and you’ll be amazed at the additional traffic that your business or organization will enjoy.

Did you know that you have the ability to efficiently communicate directly with your customers every month, every week … even every day if you wish. OK, you knew that already. But, keep in mind that building your relationship and knowing what they want ‘before’ you actually sell your product(s) and/or service(s) is the essence of compelling selling.

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- and read further details about Mobile sites, below -

Other Online Marketing Strategies available, include…

Keyword Research:

The ‘essential foundation’ of any and all website layouts (inclusive of landing pages, blogs, etc.) is the crucial elements of Keyword Research. Keyword research is a practice used by [us] search engine optimization professionals, to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimized researched keywords are incorporated in order to achieve better rankings in your desired keyword(s) search engine listings results.

After an exhaustive review of available and associated keywords and keyword strings (keyword ‘phrases’), we evaluate and determine the proper copy/text flow for each landing page and/or blog and incorporate all the essential keyword elements thereof, inclusive of … LSI (Latent Semantic Indexing) and synonyms, in order to complement any and all search engine requirements. (note: also review the Google Panda & Penguin update white sheet).

• Domain URL names (used to secure proper domain name prior to website launch)
• Main Keywords, Meta tags, Descriptions, Headings, etc.
• Anchor text linking strategies
• Page layouts incorporations, eg., bullets, headlines, sub-headers, etc.

Copywriting:

Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be ‘persuaded’ to buy the product advertised for, or subscribe to the viewpoint of the text shares. By incorporating the proper keywords and/or keyword strings, one can achieve the proper strategies of securing best page rankings and retaining product/service genre for their webpage presence.

Copywriting is achieved with proper input of the business owner, or as a collaborative part of a creative team (eg., advertising agencies partner copywriters with art directors, etc.). The copywriter has ultimate responsibility for the advertisement’s verbal or textual content, which often includes receiving pertinent information from the client. The copywriter is responsible for telling the story, crafting it in such a way that it resonates with the viewer/reader, while producing an ‘emotional’ response. The art director has ultimate responsibility for visual communication and, particularly in the case of print work, may oversee production. However, in many instances, either person may come up with the overall idea for the advertisement or commercial (typically referred to as the concept or “big idea”), as the process of collaboration often improves the work.

• Development and creation of content (copy/text) for landing pages for websites…Copywriting also refers to packages below (eg., SEO, Autoresponder, Mobile, PPC, SMM, etc.)
  • inclusive of… Squeeze, main, blog and other landing pages, etc.
• Content creation for ads: eg., email, banners, press releases, white papers, articles, etc.
• Video script-writing
• Educational pieces
• Technical copy
• et. al.

SEO Packages Include:

The execution required to rank in Google, Yahoo and Bing. Pricing for full-service engagements start at just $385 month, predicated on your industry and goals.

All of the following elements are included in every one of your SEO campaign(s):

• Keyword Research / SEO Strategy
• On-Page Optimization / Architecture
• Off-Page Link Outreach / Link Building
• Social Media Integration
• Content Strategy & Development
• Local Maps Optimization (if applicable)
• Training of In-house Staff (as required)

Mobile Marketing Packages Include:

Mobile access and utilization is over 67%. As a business you must have a ‘mobile friendly’ website for smart phones and pads to read. And, you’ll want to engage your customers with powerful mobile marketing campaigns. Mobile friendly websites start at just $375 and predicated on your industry and goals and nominal monthly maintenance fee for your mobile site and a SMS (text messaging) campaign. All of the following elements are included in a mobile website and campaigns:

• Homepage ‘logo designed’ mobile friendly website
• Touch to call, touch to capture email, coupons, maps, etc.
• automatic smart phone and ipad/tablet detection
• Social Media Integration
• SMS ‘text messaging’ campaigns
• QR code development and marketing campaigns
• Content Strategy & Development for text/email campaigns
• Training of In-house Staff (as required for text and email)
• Follow-up email campaigns (ask for details)

Mobile package examples will read on ‘all’ smart phones…

(note: you must open the sites below in your mobile phone to appreciate,
since our system recognizes a ‘mobile’ from a laptop or desktop computer)

Scan the QR code with your smart phone to review these mobile sites…
(‘or’ type the URL into your smart phone)
www.PJsGourmetMarket.com  – Gourmet Market Place

www.DurangoLiquor.com – Liquor/Wine Store

www.DurangoRealEstateNetwork.com – Real Estate Office

www.ShineToShine.com – Commercial/Residential Cleaning Service

Email (autoresponder) Marketing Includes:

Email dates way back to the early years of the Internet and email delivery was one of the first (online) mechanisms available for the offline business world. As a business owner, you’ll discover that this section is another one of your very best friends for building business. Despite the booming success of social media marketing, email remains the most reliable and effective tool for marketers (brick and mortar and online) today. Many expected that social media would replace email marketing altogether. Instead of replacing email, however, social media has become an ally, joining forces with email marketing to provide consumers with yet another way to engage with the companies and businesses that they are most interested in. Plus most all email is read on mobile smart phones these days.

• eCapture (email opt-in) incentives to build list on website and @ store.
• Build on-going customer relationships
• automatic sends to smart phones and pads
• Social Media Integration
• Copywriting strategies for content and soft-sales
• Content delivery instantaneously and/or drip-feed educational campaigns
• Content Strategy & Development for email campaigns
• Training of In-house Staff (as required for email)

PPC (paid per click) Marketing Campaigns:

Google is treacherous at first… It punishes uneducated-marketers and rewards smart ones. Not knowing what you are doing when it comes to paid-per-click advertisement, one will find him/her self very many dollars down in short order, without the returns one deserves. And, buying traffic from Facebook is a radically different experience than Google AdWords. If you don’t know these rules you’re in for quite a surprise.

• How to consistently pay less for your Google, Facebook and other traffic
• Keyword researching for the best ‘click-able’ words
• Split tests provides insights to the best ROIs
• Social Media Integration
• Copywriting content strategies for powerful PPC results
• Market genre requires specific ad development
• Google, Yahoo, Bing, Facebook, Network site… inclusions

Social Media Marketing Campaigns – SMM:

SMM is Social Media Marketing. Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.[citation needed]

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

• Blogs – inclusive of plug-in requirements, SEO, Keywords, etc.
• Facebook, Pinterest, etc. – campaign management
• Content creation
• Press Releases
• Social Bookmarking
• Social ‘hub’ pages, eg., Squidoo, etc.
• Link Wheels re: page rank strategies
• Forums, video sites, etc.

• Instagram, mobile and other SMM integration strategies

Product (your product or service) Launch:

Product launch marketing deals with the first of the “7P”‘s of marketing, which are Product, Pricing, Place, Promotion, Packaging, Positioning & People.

Product launches, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product [launch] marketing deals with marketing the product to prospects, customers, and others. Product launches include, but not limited to… marketing communications (“online”), online marketing sales funnels, advertising, customer relationship building utilizing Facebook, email educational deliveries, online content landing pages, affiliate relationships, back-end follow-up campaigns, sales funnels, etc.

A Product Launch is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. For example: If you were pitching a new video game console game to the public, your consumer market would probably be the adult male Video Game market (depending on the type of game). Thus you would carry out market launch research to find out how best to release the game. Likewise, a massage chair would probably not appeal to younger children, so you would market your product to an older generation.

A product launch market definition is to focus on a narrow statement. It focuses on the product type, customer needs (functional needs), customer type, and geographic area.

Online Marketing Campaign – Web Audit/Evaluation:

It’s important to realize that any online campaign must build brand awareness, with a combination of all the aforementioned elements… utilized as a synergistic approach to gain customer exposure and expansion.

In order to achieve maximum results with any online marketing agenda, it is best that you evaluate where you are now and then determine the steps required to move forward. A complete evaluation report on existing and pending launches are available.

• Initial Website Grade/Evaluation reports
• Sales Funnel Flow Charts
• Analytics (before and after campaigns)
• Google + Local market-place determinations

Please (email) contact:
michael  at  CustomerCounts .com

or call, Michael directly @
970-779-0465