by YoMe | Copywriting, Customer Relationship Management
You’ll notice the buzz words ‘Sales Funnels’ are running a frenzy in the digital marketing realm these days. It seems to be all the rave. But, we’re reminded of the first funnel that was developed over a century ago… In direct marketing copywriting circles... 
by YoMe | Copywriting, Customer Relationship Management
Powerful Copywriting Insights The Halbert Copywriting Method Part III Recently I had the great opportunity to assist my favorite copywriting buddy, Bond Halbert, with some edits for his book. I’ve had the pleasure of knowing Bond for many years and I also... 
by YoMe | Brick and Mortar and Online, Customer Relationship Management
What does the purchase of Whole Foods by Amazon mean to brick and mortar? Curious as to what you think… Food (pun intended) For Thought… Is it really a frightening time for the majors in the food grocery industry?… Or is it a great day for [us] grocery buyers? The...
