Digital Marketing Blog
Internet Content Marketing Strategies You May Find of Interest...
What is a Master Genre Keyword?
What is a Master Genre Keyword? A 'master genre keyword' is essentially a 'primary or broad-based' keyword as it relates to the subject matter. Let's look at the primary/master keyword... Let's use the primary/master keyword, 'brigadeiros'... What the heck is that? A...
Should You Use Pop Ups on Your Website?
What's an obnoxious pop up? Pop ups that interrupt your flow of reading suck and we would call, obnoxious. You know, those pop-ups that blow-up in your face as soon as you land on a website... those are obnoxious! The pop-ups that are time for a few seconds once you...
Amazon Whole Foods deal… good for food shopping?
What does the purchase of Whole Foods by Amazon mean to brick and mortar? Curious as to what you think… Food (pun intended) For Thought… Is it really a frightening time for the majors in the food grocery industry?… Or is it a great day for [us] grocery buyers? The...
AIDA = Attention, Interest, Desire and Action
You’ll notice the buzz words ‘Sales Funnels’ are running a frenzy in the digital marketing realm these days. It seems to be all the rave. But, we're reminded of the first funnel that was developed over a century ago… In direct marketing copywriting circles there's an...
How A Potato Peeler Salesman Lived In Manhattan…
How Joe Ades' Approach will Increase Awareness and Sales via Your Website... “Exposed: How An Old Man With A Funny Accent Made A Million Dollars Selling Potato Peelers On A NYC Sidewalk” (via source: http://copychief.com/the-million-dollar-potato-peeler-sales-pitch/)...
TTFB Speed and SEO Results…
Your website's TTFB (time to first byte) speed and your search engine results... The page load speed for SEO purposes is a [slightly) overblown Myth! - Noted by some of the best SEO experts whom test all the time... Get ready for this... "Page load times does 'not'...
Verify Google Maps For My Biz…
You Need To Secure Your Google Business Maps! WHY?... Every year studies show that local searchers visit websites less and less and instead need two major things to do business with you:> Find You!> Read Reviews About You! Discover how to verify [claim] and...
Copywriting with Bond Halbert
Powerful Copywriting InsightsThe Halbert Copywriting Method Part III Recently I had the great opportunity to assist my favorite copywriting buddy, Bond Halbert, with some edits for his book. I've had the pleasure of knowing Bond for many years and I also have the...
SSL https and Your Website
What's an SSL (Secure Sockets Layer) 'https' certificate? SSL certification is a special communication protocol that protects the information being transmitted across the web. It creates a secure connection between a person’s web browser and the server of the company...
Backlinking Strategies and Considerations
Linkbacks aka: Backlinks can be a good thing, however as with most SEO (digital marketing) applications many caveats must be considered. Backlinks that are considered good would fall into the category of anchoring your Brand name and/or keyword(s) anchor texting from...