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SSL https and Your Website

SSL https and Your Website

by YoMe | Customer Relationship Management, Search Engine Optimization, Webpage Design

What’s an SSL (Secure Sockets Layer) ‘https’ certificate? SSL certification is a special communication protocol that protects the information being transmitted across the web. It creates a secure connection between a person’s web browser and the...
Copywriting with Bond Halbert

Copywriting with Bond Halbert

by YoMe | Copywriting, Customer Relationship Management

 Powerful Copywriting InsightsThe Halbert Copywriting Method Part III Recently I had the great opportunity to assist my favorite copywriting buddy, Bond Halbert, with some edits for his book. I’ve had the pleasure of knowing Bond for many years and I also have...
TTFB Speed and SEO Results…

TTFB Speed and SEO Results…

by YoMe | Customer Relationship Management, Search Engine Optimization, Webpage Design

Your website’s TTFB (time to first byte) speed and your search engine results… The page load speed for SEO purposes is a [slightly) overblown Myth! – Noted by some of the best SEO experts whom test all the time… Get ready for this…...
How A Potato Peeler Salesman Lived In Manhattan…

How A Potato Peeler Salesman Lived In Manhattan…

by YoMe | Copywriting, Customer Relationship Management, Social Media and Local Reach, Webpage Design

How Joe Ades’ Approach will Increase Awareness and Sales via Your Website… “Exposed: How An Old Man With A Funny Accent Made A Million Dollars Selling Potato Peelers On A NYC Sidewalk” (via source:...
AIDA = Attention, Interest, Desire and Action

AIDA = Attention, Interest, Desire and Action

by YoMe | Copywriting, Customer Relationship Management

You’ll notice the buzz words ‘Sales Funnels’ are running a frenzy in the digital marketing realm these days. It seems to be all the rave. But, we’re reminded of the first funnel that was developed over a century ago… In direct marketing copywriting circles...
Amazon Whole Foods deal… good for food shopping?

Amazon Whole Foods deal… good for food shopping?

by YoMe | Brick and Mortar and Online, Customer Relationship Management

What does the purchase of Whole Foods by Amazon mean to brick and mortar? Curious as to what you think… Food (pun intended) For Thought… Is it really a frightening time for the majors in the food grocery industry?… Or is it a great day for [us] grocery buyers? The...
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